Speaking at Innovation Alley's Tech Career Exploration Event

Spartan

I presented as part of Innovation Alley's Tech Career Exploration Event the evening of Thursday, November 15, at Dr. E.P. Scarlett High School, 220 Canterbury Drive SW (Canyon Meadows), sponsored by the Calgary Economic Development.

Great Geek Out, Great Turn Out

Spartan

Thanks to all of our clients and colleagues who joined us at our quarterly Spartan Spark night out! We had an amazing time. See you at the next one!

The Simple Metrics Your Marketing Company Should Be Showing You

Spartan

I hate it when marketing agencies give you these convoluted reports that you can't understand. It's like reading a Cash Flow Statement on the first day of accounting class. We'll show you the minimum stats you should be reviewing with your marketing consultant or agency.

Enzo teaches us how Fortnite can inspire you with your marketing

Spartan

Enzo teaches us how Fortnite can inspire you with your marketing. I'm really sick today. So Enzo said he would jump in and give entrepreneurs 3 tips. He decided to focus on Fortnite and what he's saying in general is that business owners should look at other wildly trending and successful companies for ideas on what they can be doing to improve their business strategy.

Shoutout: Milena Radakovic from the award-winning Nexus Exhibits

Spartan

Milena Radakovic from the award-winning Nexus Exhibits shares some tips that totally make sense and are NOT DIGITAL, so take a peek at our 2 min video and listen to her wise marketing words.

Content Marketing is showing the world you're a Rock Star

Spartan

Just like that first face-to-face gut feeling you get when you meet someone, your website visitor will form a subconscious impression of you in 50 milliseconds. A study from Microsoft Research of 205,873 different web pages found that you have about 7 - 10 seconds to show your visitor that it's worth their time. Do you have the right content marketing in place on your website and social media? Are you showing that world that you're an expert worth sticking around for?

Shameless Website Review for Angie Anderson

Spartan

Today we reviewed AngieAnderson.com, an awesome photography website. Angie is considering a website re-do and we gave her some tips on how she could use her website to stand out a little more.

Surprising Tips to Help You BEFORE Getting a New Logo.

Spartan

There are a few things you can do to get prepared BEFORE you embark on a new or redesign of your logo. This video tutorial teaches you how to get ready so you can talk to your designer and get a result you're proud of.

How to Optimize Your Facebook Company Page to Maximize Your Leads

Spartan

We're finishing off this 3-part series with optimizing your company page on Facebook so you can maximize your leads; it's all about setting the foundation.

How to Optimize Public Profile Pages on Facebook - for Leads

Spartan

I encourage all entrepreneurs who have some expertise to teach to build a personal brand. If you sell your business in the future, or decide to go in a different direction, people will still follow your personal brand. This is how you optimize your Facebook Public Profile page to maximize exposure.

How to Optimize Your Personal Facebook Page for Leads

Spartan

One of your biggest source of missed opportunities is your own personal network. That's why we teach all of our clients to optimize their personal facebook page, even if they're business-to-business.

5 Tips to Picking Your Domain Name

Spartan

We talked about the importance of picking a name that's right for your company. Here are 5 tips to picking a domain name that'll make it easier for your target audience to remember.

Lessons from the Escape Room: Don't Be the Buffet

Spartan

This marketing tip is recorded in one of the escape rooms at Escape 60. I have a mentor who always reminds me "it's about thinking of your business as being French Cuisine instead of the Buffet (being everything to everyone).

Choosing a Name? How to Know When You've Messed Up.

Spartan

When you decide to register a name for your company, make sure you Google it first. Find out in this video what happened to a client of ours and our recommendations for making sure that doesn't happen to you.

Business-to-Business lead generation has no place on Facebook

Spartan

Someone came up to me and said, "Business-to-Business lead generation has no place on Facebook". I disagree.

How We Planned 52 Second Videos for Personal Branding

Spartan

We've been talking a lot about personal branding lately. Here are 2 examples of how we took our client's video footage and turned it into a cool video. We've broken it down so you can try to do it too!

How I Improved My Headlines In Just One Day

Spartan

Strugglin' to come up with catchy headlines? Here are some fun tips for making your headlines catchy in a super easy done-for-you way. You can use them on social media, blogs, and newsletters.

How Beat Boxing Can Enhance Your Marketing

Spartan

We ask Enzo and Ayrton to give advice to all the parents in the world, who are trying to stand out with their marketing.

I Got Called Out On My First Video

Spartan

I got called out by one of my friends on my first video for the 30 Day Shameless Marketing Challenge. Here's my response to her!