We're Sharing All Our Secrets — Every Nitty-Gritty Detail

21 Ways You're Screwing Up Your Landing Page

21 Ways You're Screwing Up Your Landing Page

Marketing Tutorials

We wrote an article about the Dos & Don'ts of landing pages, and I wanted to send a shout out to CBL Institute. I absolutely love this article they wrote — it has so many great (and blunt) tips on what not to do, with examples. Check it out.

5 Press Release Tools Most People Haven't Heard Of

5 Press Release Tools Most People Haven't Heard Of

Marketing Tutorials

Still like your press releases even if they are a little old school and perhaps not the best marketing tool? OK, we'll support you with these little-known but powerful pr services. Our selection is varied and offers something for everyone.

5 Tips for Picking Your Domain Name

5 Tips for Picking Your Domain Name

Marketing Tutorials

We talked about the importance of picking a name that's right for your company. Here are 5 tips for picking a domain name that'll make it easier for your target audience to remember.

3 Chrome Extension Tools That Help Me Stay Productive

3 Chrome Extension Tools That Help Me Stay Productive

Marketing Tutorials

Ensuring a client's website looks good on different screens sizes is an important part of a great user experience. Here are some of the Chrome Extensions I use to ensure we at Spartan Spark are always delivering the best!


How Are You Getting Your Audience to Sign Up to Your Offers?

How Are You Getting Your Audience to Sign Up to Your Offers?

Marketing Tutorials

Have a database of your customers' email addresses but don't know how to utilize it to boost your business? Read on to know how to get your audience to sign up to your offer so that you CAN continue to have that conversation with them!


Small Font, Big Problems

Small Font, Big Problems

Marketing Tutorials

I scanned through the article, but I just couldn't concentrate on the words because I got tired from reading the first sentence; the font was so teeny tiny. It's like when you see someone with something in their teeth. You struggle to concentrate on what they're saying. But there's just something not right about it.

53% of people will leave a site if it takes longer than 3 sec

53% of people will leave a site if it takes longer than 3 sec

Marketing Tutorials

Another great stat, and the reason that Spartan Spark exists: our website and landing pages load in sub-one second. But that's a whole other story!! Why would that matter to you?

Tips for Creating Your Social Media Brand Voice

Tips for Creating Your Social Media Brand Voice

Marketing Tutorials

We've been working on creating templates for onboarding new customers, and one of the things we created this week was a way to document and explore our clients' Social Media Brand Voice. In today's blog we're sharing tips on how you can do that and some take aways from Buffer's "How to Find Your Social Media Marketing Voice: The Best Examples, Questions and Guides."

Facebook Funnels — Just Like in the Kitchen

Facebook Funnels — Just Like in the Kitchen

Marketing Tutorials

How are your Facebook ad funnels flowing? Are you getting the conversion rate you are looking for? Aw, come on... you could always do better, right? Get some expert tips from Facebook ads expert, Susan Wenograd.

3 Great Local YYC Marketing Resources

3 Great Local YYC Marketing Resources

Marketing Tutorials

This week we're sharing some free #yyc marketing resources put on by Spartan Spark. All that great content we've been creating — we've got 3 different ways you can get it.

Sharing Our Secrets to Creating Content That Sells

Sharing Our Secrets to Creating Content That Sells

Marketing Tutorials

Spartan Spark's CEO, Dafne Canales Lees, shares our secrets to creating content that sells and explains why it's so important for companies to spend their resources on good content marketing.

How To Make Your Content Mobile Friendly?

How To Make Your Content Mobile Friendly?

Marketing Tutorials

In this mobile age where most of the content is consumed on cell phones, we hear all the experts say that content needs to be 'Mobile Friendly.' But what does Mobile Friendly content mean? Read on to find out!

Doing Branding Right: When The Calgary Chamber Is Featured on Canva

Doing Branding Right: When The Calgary Chamber Is Featured on Canva

Marketing Tutorials

When I stumbled across an article from Canva, a graphic-design website with over 10 million users, that talked about how the Calgary Chamber of Commerce was doing a great job with its branding, I just had to share the article and some tips on how and WHERE you can get inspired and educated about your own brand strategy.

Ever Wonder What It Takes to Make A Great Logo?

Ever Wonder What It Takes to Make A Great Logo?

Marketing Tutorials

"What do you want your new logo to achieve?" We share the exact questions you should be asking your graphic designer to get the logo of your dreams—one that attracts the right customers to you!

Creating a Mood Board for Your Branding Process

Creating a Mood Board for Your Branding Process

Marketing Tutorials

Science shows that mood boards are a great tool...and for businesses too! We give you step-by-step instructions: How To + a few great free resources.

Speaking at Innovation Alley's Tech Career Exploration Event

Speaking at Innovation Alley's Tech Career Exploration Event

Marketing Tutorials

I presented as part of Innovation Alley's Tech Career Exploration Event the evening of Thursday, November 15, at Dr. E.P. Scarlett High School, 220 Canterbury Drive SW (Canyon Meadows), sponsored by the Calgary Economic Development.

The Simple Metrics Your Marketing Company Should Be Showing You

The Simple Metrics Your Marketing Company Should Be Showing You

Marketing Tutorials

I hate it when marketing agencies give you these convoluted reports that you can't understand. It's like reading a Cash Flow Statement on the first day of accounting class. We'll show you the minimum stats you should be reviewing with your marketing consultant or agency.

End to End Marketing Process

I wish I was on Page 2 of Google

The Spartan Spark Process

Spartan Spark helped me take my site, that was already 7 months in development and basically re-build it in 7 weeks - and rocked! -Mitch Solway - President, Single Parent Love Life Inc.

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