Cool tips from Think With Google, Why Word Of Mouth Referrals Don't Work and what a $50,000 experiment taught us — these are just a few of the topics covered in Spartan Spark's complimentary Shameless Marketing Workshop.
And you guys ALL know by now that we share our knowledge freely, so in that spirit, here is the Think With Google Tip that we'll be sharing today.
Have you ever wondered how your website compares to other websites on the internet or what Google, specifically, thinks about your website? Here's one of our favourite grading tools:
As you guys have heard me say before, Google is "primarily" a search engine so its primary goal is to serve up great content. To get to "Page 1 On Google," what Google wants to see is a great user experience, and that's a combination of technical awesomeness and content awesomeness. Google's little tool above gives you some great tips and suggestions on how you can make your website better.
The Shameless Marketing Workshop is a 20- to 45-minute workshop that has been presented at some super fun events like the Calgary Marketing Meet Up, the Better Business Bureau, and the Chamber of Commerce. We've also presented at High Schools around Calgary, AB to help our young and budding entrepreneurs and at offices to help business owners and their leadership team understand what direction to take their digital marketing, including the latest strategies that'll get them some great results.
Dafne’s expertise lies in creating strategic roadmaps for companies to grow their business through unique marketing approaches. Her company, Spartan Spark, works with million dollar companies, advising them on how to grow their business by using strategy and technology more effectively.
Through articles, vlogs, training and speaking engagements, Dafne shares her marketing knowledge, showing business owners how to leverage all the knowledge they have and use technology to their advantage to increase visibility and lower their cost of acquisition.
“Spartan Spark’s general CRM system and their entire platform was a complete game-changer for management of contacts, management of leads. Their entire system for web presence and digital marketing was why we hired them in the first place.”” -Kimberley Simonson, Marketing Manager, One Eye Industries.