Here's another excellent quote.
Marketing is all about creating more visibility for your business or yourself, and there are so so many ways to accomplish that.
What you want to do with all your marketing campaigns is bring people to your website because that's where you control your content and that's where people can get to know, like and trust you. And that's where your marketing funnel lives (hopefully, right?!)
Content marketing is what really wins people over; it gives your visitors a chance to get to know you better. Well-crafted pieces of content marketing tell your company's story, and they can be in the form of graphics, videos, articles or other pieces that give that visitor a glimpse into who you are and why they should do business with you.
Just like that first face-to-face gut feeling you get when you meet someone, your website visitor will form a subconcious impression of you in 50 milliseconds. A study from Microsoft Research of 205,873 different web pages found that you have about 7 - 10 seconds to show your visitor that it's worth their time.
I like to call it the 7-Second Trust Formula
— Dafne Canales Lees, CEO, Spartan Spark
In 7 seconds, whether on social media or on your website, your viewer will decide if they like you or not. So what are you doing with your 7 seconds?
Dafne’s expertise lies in creating strategic roadmaps for companies to grow their business through unique marketing approaches. Her company, Spartan Spark, works with million dollar companies, advising them on how to grow their business by using strategy and technology more effectively.
Through articles, vlogs, training and speaking engagements, Dafne shares her marketing knowledge, showing business owners how to leverage all the knowledge they have and use technology to their advantage to increase visibility and lower their cost of acquisition.