I hate it when marketing agencies give you these convoluted reports that you can't understand. It's like reading a Cash Flow Statement on the first day of accounting class.
I have to admit, at Spartan Spark we've been guilty over geekifying (a few things or maybe many!!) things in the past. And NOW I'm on a mission to make things right in the world!
At minimum you should be benchmarking the following:
Keep in mind that this is the minimum you or your marketing company should be tracking. For those of you who want to geek-out, watch for another tutorial where we go into more detail.
Dafne’s expertise lies in creating strategic roadmaps for companies to grow their business through unique marketing approaches. Her company, Spartan Spark, works with million dollar companies, advising them on how to grow their business by using strategy and technology more effectively.
Through articles, vlogs, training and speaking engagements, Dafne shares her marketing knowledge, showing business owners how to leverage all the knowledge they have and use technology to their advantage to increase visibility and lower their cost of acquisition.
“Spartan Spark’s general CRM system and their entire platform was a complete game-changer for management of contacts, management of leads. Their entire system for web presence and digital marketing was why we hired them in the first place.”” -Kimberley Simonson, Marketing Manager, One Eye Industries.