Spartan

I hate it when marketing agencies give you these convoluted reports that you can't understand. It's like reading a Cash Flow Statement on the first day of accounting class.

I have to admit, at Spartan Spark we've been guilty over geekifying (a few things or maybe many!!) things in the past. And NOW I'm on a mission to make things right in the world!

At minimum you should be benchmarking the following:

  • New Visitors: How are your lead gen efforts doing?
  • Returning Visitors: Are you interesting enough for people to come back to your website, over and over again?
  • Time on Page: Are people spending more than 2 minutes on your website? Do they like what they're seeing?
  • Bounce Rate: How fast do people leave your page? Is your content relevant? Are you attracting the right audience?
  • Click-Through-Rate: Are your ads being served to the right audience?
  • What are your best performing ads?
  • Are you spending the right amount for ads or leaving leads on the table?
  • What do you know about your target audience?
  • How do your metrics compare month-to-month, year-over-year?

Keep in mind that this is the minimum you or your marketing company should be tracking. For those of you who want to geek-out, watch for another tutorial where we go into more detail.

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  Posted: Thursday, October 18th, 10:00am 2 months ago
Profile PictureWritten By: Dafne Canales

Dafne’s expertise lies in creating strategic roadmaps for companies to grow their business through unique marketing approaches. Her company, Spartan Spark, works with million dollar companies, advising them on how to grow their business by using strategy and technology more effectively.

Through articles, vlogs, training and speaking engagements, Dafne shares her marketing knowledge, showing business owners how to leverage all the knowledge they have and use technology to their advantage to increase visibility and lower their cost of acquisition.


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