Written By: Krystine Therriault Posted:16 days ago
Retargeting or “remarketing” is a kind of advertising used to target potential customers who visit your website without buying anything or following your call to action, whether it was to inquire about your services, make a reservation, or sign up for your email list.
Don’t worry, this process is legal and doesn’t involve gathering any sensitive information about your potential customers!
When a person who recently visited your website is online and sees your ad pop up, it sparks their interest because they were just looking into your products and/or services.
This leads to a higher return on your investment because you are advertising to people who are already aware that your company exists and likely need something that you can offer.
This process happens so seamlessly that, when it’s done well, the person doesn’t even know that it’s happening.
When they open a new page, the retargeter is notified and can bid on ad space in real time. If the retargeter is successful, the ad loads when the rest of the page loads.
Not only does retargeting get you a bigger return on your investment, it also helps you improve your conversion rates. It’s normal for people to visit your site and not buy the first time.
Retargeting increases the chance that those people will come back and buy next time instead of forgetting about your company and finding someone else to serve their needs.
Retargeting improves brand recognition and trustworthiness. A potential customer isn’t likely to buy from you the first time they visit your website or hear about your company.
Once they have seen your logo, learned a little more about you, and spotted ads for your company online a few times, they are more likely to see you as legitimate and make the purchase next time they visit your website.