Written By: Bernie Lees Posted:a month ago
When it comes to creating blogs for your business website, it can be helpful to think of them as landing pages. In fact, blogs are landing pages when a customer clicks through to get to your post via a link on social media or another website.
What is interesting is that by calling them blogs we are speaking in our client’s language, whereas ‘landing page’ is an industry term.
When it comes to customer language, one technique that is highly recommended is review mining.
Review mining - looking up reviews of books, products, or services in your industry - is a great way to find out what your ideal customers are looking for, unhappy with, or passionate about.
Looking at real customer reviews in your industry can also give you important information about how your target audience talks and the language that they use.
The next step is to use some of that language in your posts to create a deeper sense of connection and familiarity with your brand.