SEO Doesn't Have to be Slimy

Written By: Krystine Therriault  Posted:3 months ago

SEO

It's time to clear up some misconceptions about search engine optimization (SEO). SEO helps websites attract free traffic from search engines.

Even though the idea of SEO is positive, over time the practice has become one that comes across as slimy, or icky, to some people.

That's because there is both good and bad SEO.

Search engines like Google, Yahoo, and Bing have algorithms that spot bad SEO which can cause a website's search engine rankings to plummet. That's why you should never:

  • Post duplicate content
  • Have a slow-running website
  • Buy links to your website
  • Get linked to by low-quality websites
  • Overuse keywords

On the other hand, a well-designed SEO strategy can help you rank higher on search engines for your chosen keywords. This means more views from organic, non-paid searches.

You want to be where your buyers are searching. That means optimizing for searches on their laptops and on mobile. Spartan Spark's marketing services can set you up with SEO and speed.

A good SEO strategy means that you:

  • Have a website with a clear main focus
  • Post frequent updates
  • Include keywords spread out in the title, URLs, image tags, description, headings, and content
  • Link to other quality pages on your website in your new content
  • Make sure your page runs quickly
  • Link to other relevant websites

The Verdict on SEO

The truth is that SEO isn't slimy, but some people are. Posting repetitive content every once in a while that is stuffed with keywords isn't an effective strategy.

The trick is to come up with a strategy that comes off as natural rather than forced.

Successful search engine optimization means creating a website with a purpose and posting relevant content that provides value to your audience.