Written By: Krystine Therriault Posted:3 months ago
It's time to clear up some misconceptions about search engine optimization (SEO). SEO helps websites attract free traffic from search engines.
Even though the idea of SEO is positive, over time the practice has become one that comes across as slimy, or icky, to some people.
Search engines like Google, Yahoo, and Bing have algorithms that spot bad SEO which can cause a website's search engine rankings to plummet. That's why you should never:
On the other hand, a well-designed SEO strategy can help you rank higher on search engines for your chosen keywords. This means more views from organic, non-paid searches.
A good SEO strategy means that you:
The truth is that SEO isn't slimy, but some people are. Posting repetitive content every once in a while that is stuffed with keywords isn't an effective strategy.
The trick is to come up with a strategy that comes off as natural rather than forced.
Successful search engine optimization means creating a website with a purpose and posting relevant content that provides value to your audience.