Marketing is a valuable business investment when it is done right. Good marketing will lead to real and measurable change, including a return on your investment if all goes well.
There are several ways to measure your marketing strategy’s effectiveness. The best ones will tell you which marketing efforts are working and which ones aren’t. Over time, this will help you improve your marketing strategy.
Here are three ways to measure how marketing can increase your revenue:
First off, are your page views turning into calls or emails? If your landing page is set up to attract new customers, visitors should intuitively know what to do next when they reach your site.
Do you want them to call and schedule an appointment? Visit during store hours? Make sure contact and location information is clearly available and include calls to action in all your marketing content.
Building an email list is one of the main ways that businesses collect leads online. Offering a gift, also known as a ‘lead magnet’, or a coupon code in exchange for email addresses is a win-win situation for you and your potential customers.
Once you have their email addresses, it is your job to work on converting them into paying customers.
Word of mouth marketing is super important these days. Everyone has a smartphone and an opinion. The opinions of friends, family, and influencers mean a lot to consumers. Referrals are the most trusted form of advertising and should be taken advantage of.
Having satisfied customers and influencers publicly recommend a product or business is a great way to increase views and sales.
The best way to measure the success of your marketing efforts is to choose what effect you want your marketing to have. Do you want more views, email addresses, or referrals?
If marketing is bringing in quality leads that turn into sales, your marketing strategy is doing its job.
“Spartan Spark helped me take my site, that was already 7 months in development and basically re-build it in 7 weeks - and rocked!” -Mitch Solway - President, Single Parent Love Life Inc.