Spartan

trades contractors

Local trades contractors need to have a different SEO strategy than other businesses, like e-commerce sites that ship worldwide.

That’s because trades contractors provide a service that is limited to a certain geographical location. To be effective, tradesmen need to focus their SEO efforts on existing and target service areas.

As Google updates and changes their algorithm, it is gradually becoming easier for local trades contractors to come up in the top search results. Google’s goal is to help people find the best trades contractors for the job without the need for secondary directories like Yelp. They also do their best to weed out scams by verifying trades businesses’ physical addresses.

Here are some local SEO tips to help trades contractors get listed higher on unpaid search results:

Trades contractors should keep their Google My Business listing updated and SEO optimized.

This involves:

  • Having good reviews on their Google Business page (ask satisfied customers to leave a review, plus provide them with a link and instructions on how to do so)
  • Getting their physical location verified by receiving a postcard from Google
  • Uploading high-quality photos
  • Posting business hours
  • Choosing the right business categories
  • Providing an accurate and unique business description

Trades contractors should also work on their on-site SEO

This involves:

  • Including their target locations in headings, URLs, content, and image alt tags
  • Editing the website so that it featured address information for added verification
  • Posting interesting and informative blog content

Trades Contractors should try to get local citations and links from other websites

This involves:

  • Being listed on other websites with the business name, phone number, and address featured
  • Making sure that this information is kept consistent and up-to-date across citations
  • Links from other highly-ranked websites to the business website can also help improve search rankings

Learn more about Spartan Spark’s SEO services on our Full Service SEO Marketing page.

  Posted: Monday, April 17th, 9:09pm 2 years ago

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