Storytelling is a big buzzword in business this year. Well-written stories help drive emotional engagement with a business' content. This type of engagement is a great way to boost business performance.
Content producers have about 15 seconds to catch their audience’s attention before it shifts to something else. Storytelling is an effective way to get people focused and invested in a business' message.
Once a business has its audience's attention they can share more information about who they are and what they do.
When trying to find the right story to share as a business, owners and their teams should think about their biggest struggles. What events led to where they are today? What ‘Aha’ moments really stand out?
Stories should be exciting for readers. They need to have a beginning, middle, and an end. They also need to have a problem and a climax.
Storytelling is a simple and inexpensive way to create a better brand experience. Stories are great because they stimulate the heart/emotional side instead of the mind/rational side. Compelling stories can help you turn readers and listeners into leads.
Make your story pop by starting in the middle and having a human interest angle right away. Talk about a problem someone is having that your business solves, for example. Remember that you can use fictional stories, but they need to ring authentic to your business. Using humor and appealing to the senses are other good ways to make businesses’ stories stand out.
“After being frustrated with other service providers. Spartan Spark got our website up and linked to a payment system over just a weekend.” -Patricia Marin - Calgary Family Services