Email is one of the primary ways that customers like to keep track of businesses they like. It is also one of the main ways that customers complain about negative experiences they've had with a business.
Every time you send out an email, it is an opportunity to build relationships with your customers. A great email strategy can help keep your company relevant and respected. A bad one can do a lot of harm. Follow these tips to start sending better emails in 2017.
The subject line is the most important element of an email, in the sense that it determines if a customer will open it! Keep your subject line as brief, clear, and descriptive as possible.
Customers should be able to tell what company is emailing them immediately. It also helps to introduce yourself with your name and position, especially when you are replying to a customer's question or comment.
Nothing looks less professional than an email full of typos. Most email providers have spell check now, but always double check for tricky mistakes that might have otherwise gone unnoticed.
One of the biggest emailing mistakes a business can make is sending too many of them. Filling up subscriber's inboxes with irrelevant content or pushy sales tactics is something to be avoided at all costs.
Keeping your tone light and positive throughout your email interactions is the best way to handle customers via email. A professional, conversational voice is best. If you have bad news, it is best to give it at the beginning of the email and end on a more positive note.Posted: Monday, January 23rd, 7:51pm 3 years ago
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