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We live in a society where the global economy is expanding and ever-changing. The need for online marketing is at an all-time high. Never underestimate the power of online marketing to boost sales. I have personally used blogs, articles, and search engines to base each of my decisions on for products to purchase and/or invest in. Most of the time, this leads me straight to the product I am searching for, so I rarely make in-store purchases anymore. This article from nfib.com shows that 73% of “Global Millenials” made purchases online last year. If this doesn’t make a compelling argument to change your manufacturing marketing strategies, I don’t know what will.

What is driving these millenials to an online purchasing frenzy? It's called SEO, or Search Engine Optimization, and SEO is key to the success of your manufacturing business. This article on industrialbrand.com highlights key online marketing strategies that will boost business. Blogging has become the latest SEO online marketing strategy. Many manufacturing companies are investing in third party sites to create a newer, wider customer base. Why? Because you can embed the links to the information you want your customer to be directed to and cut out the middleman. The more independent bloggers you have, the more SEO exposure, the more business you will see. This article from Results-Powered Marketing explains it all, beginning with explaining what an SEO is and culminating in the reasons behind the newest marketing strategy. Understand, the blog is merely the shell; the embedded links highlighting your business are the meat and potatoes. Once you open your world up to the latest and greatest social media, the sky is the limit.

How does it work? I’m so glad you asked. Let’s look at the company Endeavor Machining Solutions. As soon as I insert Endeavor Machining Solutions and publish the blog to a site or two online, I have created a tag for your company that will drive millions of users to your page based on search engine power alone. This will ultimately result in more views to your company’s web and/or social media pages. The beauty of it is that I can continue to write plugs for your company throughout the article, encouraging readers to visit Endeavor’s Facebook page, etc. See how easy it is? Let’s say you want your customers to know which type of Plunger Pump would best suit his or her needs. Now that we have directed the buyer to your page with an article on plunger pumps, the rest is up to you. A professional blogger can even do the research and determine the best links to ensure more traffic to your site.

The best part about utilizing SEO writing to boost revenue is that it is friendly on the pocketbook as well. If you have the right bloggers, you don’t need to pay additional money to an SEO firm. Now that bloggers can embed links into articles, the game has changed tremendously. As time progresses, you will learn many other online marketing strategies; blogging is merely one avenue. Don’t be behind the eight ball on this one. Get started today!

  Posted: Tuesday, December 6th, 6:31pm 3 years ago
Profile PictureWritten By: Dafne Canales

Dafne’s expertise lies in creating strategic roadmaps for companies to grow their business through unique marketing approaches. Her company, Spartan Spark, works with million dollar companies, advising them on how to grow their business by using strategy and technology more effectively.

Through articles, vlogs, training and speaking engagements, Dafne shares her marketing knowledge, showing business owners how to leverage all the knowledge they have and use technology to their advantage to increase visibility and lower their cost of acquisition.


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