What Is Retargeting and Why Is It Important?

Written By: Krystine Therriault Posted: 16 days ago
Retargeting or “remarketing” is a kind of advertising that companies use to target potential customers who visit their website without buying anything.


3 Tips for Running Effective Facebook Ads

Written By: Krystine Therriault Posted: a month ago
The first step to running an effective Facebook ad campaign is to have a goal in mind.


4 Steps for Perfectly Branding Your Business

Written By: Krystine Therriault Posted: a month ago
Here are 4 tips for branding your business for success, so you can continue to do what you do best.


Tiрѕ fоr a Successful Trаdе Show Bооth

Written By: Nicole Stewart Posted: 2 months ago
Since timе iѕ оftеn of thе еѕѕеnсе when ѕеtting uр fоr a trаdе ѕhоw exhibition, lеаrning some еffесtivе ѕhоrtсutѕ саn tаkе minutes оff the clock put money bасk intо the соmраnу wаllеt.


Thе Tор Induѕtrу Inѕightѕ That Cоuld Imрасt Your Business

Written By: Nicole Stewart Posted: 2 months ago
This article includes the top laws, reforms, bills, etc. that can change the way you do business.


  • 2017 June

  • SEO Doesn't Have to be Slimy
  • 3 Ways to Measure How Marketing Can Increase Your Revenue
  • 2017 May

  • The Power of Online Reviews
  • How to Be More Active on Social Media
  • 2017 April

  • Dafne Speaks at the NEXTstep Summit 2017 for Business Growth
  • Local SEO Tips for Trades Contractors
  • Beginner’s Guide to Storytelling for Business
  • 2017 March

  • 6 Twitter Marketing Secrets for Trades Contractors
  • 5 Simple Ways for Contractors to Generate More Leads
  • 2017 February

  • Going 'Live' on Social Media
  • Top 3 Places People Learn About Your Business Online
  • 2017 January

  • 5 Tips for Sending Better Emails
  • A Modern Approach to Marketing your Trade Business
  • Social Media Tune-Up for Your Service-Oriented Small Business
  • Importing Email from GoDaddy to Gmail
  • Top Marketing Trends to Follow in 2017
  • Resolutions To Reality for Executing
  • 2016 December

  • 4 Ways for Mechanical and Industrial Contractors to Grow Their Online Marketing
  • 4 Statistics to Make You Rethink Your Industrial Marketing Strategy
  • 3 Essential Content Marketing Tips for Manufacturers
  • I Have Always Lived My Life By Making Lists. Each Day I Work Through These Lists, And That Sequence Of Calls Moves Me Forward – Richard Branson
  • 2016 November

  • If Everyone Is Thinking Alike, Then Somebody Isn’t Thinking – Gen. George Patton
  • The Key Is Not To Prioritize What's On Your Schedule, But To Schedule Your Priorities – Stephen Covey
  • B2B Marketing: How to Utilize Facebook to Your Full Advantage
  • As Every Divided Kingdom Falls, So Every Mind Divided Between Many Studies Confounds And Saps Itself - Leonardo Da Vinci
  • LinkedIn Marketing: What Manufacturers Need to Know
  • Until We Can Manage Time, We Can Manage Nothing Else – Peter Drucker
  • Trade Contractor Marketing Trends
  • 2016 October

  • Productivity Is Being Able To Do Things That You Were Never Able To Do Before – Franz Kafka
  • Video Marketing on Pinterest
  • Never Mistake Motion For Action – Ernest Hemingway
  • How Do I Know if My Website SEO is Google Approved
  • Boost Social Media Engagement with a Custom URL
  • Understanding Your Employee’s Perspective Can Go A Long Way Towards Increasing Productivity And Happiness – Kathryn Minshew
  • Do You Know If Your Website Passes Google's Mobile Test
  • Snapchat vs. Instagram Stories: What is best for your business?
  • Why Do Anything Unless It's Going To Be Great - Peter Block
  • How Do You Get Your Website From Nowhere To Noticed
  • Facebook Design Changes: What Do Marketers Need to Know?
  • Being Rich Is Having Money, Being Wealthy Is Having Time - Margaret Bonnano
  • 2016 September

  • BIO-Key Unveils Trio of Fingerprint Scanners
  • Should you be worried about the Instagram Algorithm?
  • Efficiency Is Doing Better What Is Already Being Done - Peter Drucker
  • Apple Announces its Latest Operating System, macOS Sierra
  • Is Your Twitter Strategy Effective?
  • When We Truly Need To Do Is Often What We Most Feel Like Avoiding – David Allen
  • Aruba Introduces New Software-Based Networking Platform
  • Is it important to have a branded email?
  • How to Reach your Existing Customers with Social Ads
  • You Cannot Mandate Productivity - Steve Jobs
  • Google Axes Hangouts On Air
  • As Every Divided Kingdom Falls - Leonardo Da Vinci
  • How do you create trust in 7 seconds or less on your homepage?
  • How to Use Video to Promote your Blog Posts
  • To Think is Easy To Act Is Hard - Johann Wolfgang Von Goethe
  • Google's Latest Algorithm to Penalize Intrusive Pop-Ups
  • 2016 August

  • 7 Tips You Need To Know Before Setting Up Your Website
  • 4 Tips to Humanizing your Brand Online
  • Increase your Blog's Search Engine Rankings
  • All About the New Instagram Business Profile
  • Facebook Ad Changes: What Marketers Need to Know
  • Optimizing your Personal LinkedIn
  • 2016 July

  • The Power Of Customer Trust In Brand Marketing
  • What Facebook's Algorithm Means for Brands
  • Why Online Reviews Matter & How to Monitor Yours
  • How to Successfully Solicit User Generated Content
  • 2016 June

  • How to Use Facebook to Reach a Local Audience
  • 4 Secrets to Increasing your Facebook Engagement
  • 4 Tips to Improve your Pinterest Exposure
  • 3 Steps For Improving your Customer Service Through Social Media
  • 2016 May

  • Top 5 Ways to Use Google+ To Grow Your Business
  • 2016 April

  • How to Maximize Your Crowdsourced Design Competition
  • Getting Traction with Email Marketing
  • 2016 February

  • Free trial of SpartanOne marketing software for REAP Members
  • 2016 January

  • Sexy Vs Smart - What kind of website turns visitors into clients
  • 2015 September

  • Spartan Spark Presenting "How To Win Innovation Grants" at Innovate Calgary
  • 2015 May

  • 5 Smart Ways to Leverage LinkedIn to Grow Your Business
  • 2015 April

  • Startups! Did you know you can get $150 per month from Azure for the next 3 years?
  • 2015 March

  • 3 Tips for your Web Strategy that I learned from an article about the real Don Draper from Mad Men:
  • 2015 February

  • Google - "Non-mobile friendly sites will be impacted by poor search visibility."
  • 2014 December

  • Arlene Dickinson's Party
  • 2014 August

  • Pictures from Boom! Beer! Business! Calgary Networking
  • 2014 June

  • Marketing for Landscapers Seminar - Coming Up!
  • 2013 June

  • Learning from Operation PRISM
  • 2013 May

  • Google's Pilot Program - Only to be launched in Canada
  • 4 Rules Of Lead Generation and Follow Up Letters (and one BIG, yet common, mistake)
  • 2013 April

  • Speak in Sound Bites

  • News Archive for archived articles