I presented as part of Innovation Alley's Tech Career Exploration Event the evening of Thursday, November 15, at Dr. E.P. Scarlett High School, 220 Canterbury Drive SW (Canyon Meadows), sponsored by the Calgary Economic Development.
I hate it when marketing agencies give you these convoluted reports that you can't understand. It's like reading a Cash Flow Statement on the first day of accounting class. We'll show you the minimum stats you should be reviewing with your marketing consultant or agency.
Enzo teaches us how Fortnite can inspire you with your marketing.
I'm really sick today. So Enzo said he would jump in and give entrepreneurs 3 tips. He decided to focus on Fortnite and what he's saying in general is that business owners should look at other wildly trending and successful companies for ideas on what they can be doing to improve their business strategy.
Just like that first face-to-face gut feeling you get when you meet someone, your website visitor will form a subconscious impression of you in 50 milliseconds. A study from Microsoft Research of 205,873 different web pages found that you have about 7 - 10 seconds to show your visitor that it's worth their time. Do you have the right content marketing in place on your website and social media? Are you showing that world that you're an expert worth sticking around for?
There are a few things you can do to get prepared BEFORE you embark on a new or redesign of your logo. This video tutorial teaches you how to get ready so you can talk to your designer and get a result you're proud of.
I encourage all entrepreneurs who have some expertise to teach to build a personal brand. If you sell your business in the future, or decide to go in a different direction, people will still follow your personal brand. This is how you optimize your Facebook Public Profile page to maximize exposure.
This marketing tip is recorded in one of the escape rooms at Escape 60. I have a mentor who always reminds me "it's about thinking of your business as being French Cuisine instead of the Buffet (being everything to everyone).
When you decide to register a name for your company, make sure you Google it first. Find out in this video what happened to a client of ours and our recommendations for making sure that doesn't happen to you.
We've been talking a lot about personal branding lately. Here are 2 examples of how we took our client's video footage and turned it into a cool video. We've broken it down so you can try to do it too!
“I wouldn't hesitate to use Spartan Spark again, and in fact continue to refer them to just about anyone looking for top notch development resources.” -Mitch Solway - President, Single Parent Love Life Inc.